Nu Skin
Commercial Design & Build
Looking Good Comes Naturally at the Nu Skin Singapore Experience Centre
About the Project
ClientNu Skin
IndustryConsumer Products
Project TypeProject ScopeLocationOdeon Towers, Singapore
Year 2020
Size 8,224 sq ft
Awards Won
Home to famed anti-aging skincare brands such as ageLOC and Pharmanex, the Nu Skin Singapore Experience Centre is purposefully designed to be an experiential space that empowers the Nu Skin family.
Going beyond a product gallery and service centre, the space conveys Nu Skin’s scientific innovation, bringing the brand to life with high-tech and interactive elements that provide an engaging experience. Layout is also strategically planned to actively support its users — Nu Skin’s large network of sales leaders — with conducive areas to facilitate meetings, work, or training and events, fulfilling the brand’s tagline of “Discover the best you”.
It’s a Beautiful World
Visitors familiar with Nu Skin will recognise the nuanced details: radiant surfaces and beautiful textures inspired by nature form a setting that feels uplifting, further strengthening the brand connection. Numerous product showcases scattered throughout the Experience Centre create a natural journey that draws the visitor into the Nu Skin world, which is complemented by a variety of functional seating nooks that maximise the use of the space.
An Agile Design & Build
With user experience as a key priority, the design and build model proved a great advantage for this commercial project, allowing for adjustments to be made along the way. Hands-on involvement from the Nu Skin team meant that insightful user-driven feedback was constantly available, and the designers worked closely with the construction team to test and fine-tune the design even as construction progressed, without affecting the project timeline.
“The Nu Skin Singapore Experience Centre is an experiential space that is distinctively Nu Skin, while delivering an exceptional user experience. It communicates the key brand messages to be uplifting and nature-inspired, and also invites users on a journey through the brand's world of beauty, health and wellness.”
Nat Jentraichan, Associate Design Director of Conexus Studio
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