WE Communications Singapore

Office Design & Build

Experimental Comfort: Driving Innovation with a Creative Hybrid Workplace

About the Project

Client

WE Communications Singapore
& WATATAWA

Industry

Advertising

Project Type

Office Renovation

Project Scope

Design & Build

Location

Habourfront, Singapore

Year

2022

Size

6,512 sq ft

Awards Won

Post-pandemic, WE Communications Singapore and WATATAWA set out to reimagine the workplace, prioritizing hybrid work and agility to meet the ever-changing needs of their employees. Guided by the brand's culture and values, Conexus Studio helped to craft a high-performing and inspiring office that supports better team collaboration and employee productivity.

The trendsetting insights that drive the firm's work are reflected in the creative design of the space, where bold statements are made about the future of work. The vibe is electric and your best work can be done anywhere — lounging by the sea, nestled in a cosy cafe booth or on your feet at a height-adjustable desk; and the bar is always open.

Balancing Work, Life and Fun!

Blending industrial touches with a modern experiential design expressed in a bold mix of textures and finishes, the new office is a characterful environment that speaks more of hospitality than office. An open bar takes pride of place welcoming all who enter, ensuring that social connections form part of the core workday experience, expressing how the firm’s culture values work life balance,

At the back of house, a live tree in the centre of the space is an attractive reminder that the great outdoors are just a few steps away. The office layout also maximises natural light and views, despite the deep floor plate. To promote personal wellbeing and relaxation throughout the day, comfortable seating areas are situated by the windows — perfect spots to relax and take inspiration from the location’s waterfront view.

Connecting the Community

The office layout prioritizes interaction and connectivity, with a strong organic flow centered around the bar, boardroom and breakout area. This multi-functional front of house space is extremely scalable, thanks to a flexible furniture plan and platforms that double as additional seating: enabling everything from cosy discussions to townhall and event settings accommodating up to 100 people.

With a goal to foster an culture of collaboration and creativity, the open back of house is designed with clear sightlines yet optimized for productivity with movable dividers, ample light and greenery and easy access to phone booths for focus work. Here, a green feature wall emblazoned with an oversized neon sign proudly states: “We Are WE”, reinforcing the idea that this is a firm built on community.